Identical boats, flying hulls, races a few meters from the crowd. SailGP rebuilt sailing as a spectator sport, and its title will be decided next month in Abu Dhabi.

After years of cutting every message down to seconds, brands from Rare Beauty to Balenciaga are going to Substack to be read. The prize is attention, not reach.

Crochet hooks, film cameras and pottery wheels are back in young hands. What Gen Z is really buying is a slower experience of time.

After years of perfecting the grid, brands are opening finstas: loose, unpolished second accounts that sell by barely seeming to sell at all.