Dianna Desboyaux
Voices · Five columns, signed in full
Volume IV — October 2026
The Columnists
Dianna Desboyaux
Igor Borges
Priscila Zocchi
Paulo Paternes
Fabiana Mezzaroba
The Latest
Filed for Volume IV
Global Growth
Why Great Companies Fail Abroad
Companies rarely fail abroad for lack of capability. They fail by assuming that what wins at home will travel.
The Intentional Life
Five Habits That Built My Second Life (And Might Build Yours)
None of this is willpower. It is a life designed small enough to actually maintain and honest enough to actually want.
Global Growth
Selling Products Is Easy. Building Trust Is Hard
Products can enter a new market in weeks. Credibility takes years, and it is the one competitive advantage that cannot be bought.
Mindset
Why Do Some Companies Grow in Any Economy?
Leadership does not eliminate uncertainty. It reduces the impact that uncertainty has on people.