The Column — Mindset
Priscila Zocchi is an entrepreneur, author, and international business strategist. She is CEO of Alpharetta Contabilidade in Brazil and Founder of Alpharetta Services USA, supporting entrepreneurs in business structuring, management, and expansion between Brazil and the United States. Her mission is to inspire business leaders to develop strong strategies, build sustainable companies, and transform entrepreneurial vision into growth, innovation, global impact, and lasting legacy through strategic leadership and international business.
In a world that competes for our attention every minute, learning to choose where to invest time, energy, and focus has become one of the most strategic decisions an entrepreneur can make.
Sep 5, 2026 · 4 minBefore there is a successful company, there is a person making decisions every day. Businesses grow only as far as their leaders are able to grow.
Aug 11, 2026 · 3 minLeadership does not eliminate uncertainty. It reduces the impact that uncertainty has on people.
Jul 29, 2026 · 3 minIn a connected global market, the most valuable asset a company holds is also its least tangible: its reputation.
Jul 3, 2026 · 3 min
