Mindset
The Fear of Growth Is Real, Too
When an entrepreneur wants the next level but is not yet emotionally ready to sustain it.
Oct 9, 2026 · 5 minPriscila Zocchi
The Column — Mindset
Priscila Zocchi is an entrepreneur, author, and international business strategist. She is CEO of Alpharetta Contabilidade in Brazil and Founder of Alpharetta Services USA, supporting entrepreneurs in business structuring, management, and expansion between Brazil and the United States. Her mission is to inspire business leaders to develop strong strategies, build sustainable companies, and transform entrepreneurial vision into growth, innovation, global impact, and lasting legacy through strategic leadership and international business.
No. 003
The Archive
01–04 of 05
Selected columns by Priscila Zocchi
Mindset
The Most Expensive Asset You Have Is Not Money. It Is Time.
In a world that competes for our attention every minute, learning to choose where to invest time, energy, and focus has become one of the most strategic decisions an entrepreneur can make.
Sep 5, 2026 · 4 min
Mindset
Emotional Intelligence: The Invisible Asset of Great Entrepreneurs
Before there is a successful company, there is a person making decisions every day. Businesses grow only as far as their leaders are able to grow.
Aug 11, 2026 · 3 min
Mindset
Why Do Some Companies Grow in Any Economy?
Leadership does not eliminate uncertainty. It reduces the impact that uncertainty has on people.
Jul 29, 2026 · 3 min