Mindset
Why Do Some Companies Grow in Any Economy?
Leadership does not eliminate uncertainty. It reduces the impact that uncertainty has on people.
Jul 29, 2026 · 3 min
Voices · The Columnist
Volume I — July 2026
Priscila Zocchi
The Column — Mindset
Priscila Zocchi is an entrepreneur, author, and international business strategist. She is CEO of Alpharetta Contabilidade in Brazil and Founder of Alpharetta Services USA, supporting entrepreneurs in business structuring, management, and expansion between Brazil and the United States. Her mission is to inspire business leaders to develop strong strategies, build sustainable companies, and transform entrepreneurial vision into growth, innovation, global impact, and lasting legacy through strategic leadership and international business.
No. 003
The Archive
01–02 of 02
Selected columns by Priscila Zocchi
Mindset
Reputation Is the New Currency of International Business
In a connected global market, the most valuable asset a company holds is also its least tangible: its reputation.
Jul 3, 2026 · 3 min