The Column — Global Growth
Business executive with over 20 years of experience in sales, marketing, and business development across the furniture, real estate, textile, and retail industries. Holding an MBA in Leadership and Organizational Management and a degree in International Business, he has led B2B and B2C growth strategies, market expansion, and brand positioning throughout North, Central, and South America. Fluent in English and Spanish, with Portuguese as his native language, he brings a global perspective and a results-driven approach to leadership, innovation, and strategic business development.
Exporting gets a company into a market. Competing inside it, close to customers, regulators and local talent, is a different decision with a different price.
Oct 19, 2026 · 3 minMarket research gets the budget. The decision that most often settles an international expansion gets far less scrutiny: who you choose to build with on the ground.
Oct 2, 2026 · 3 minMarket size is the most seductive number in international expansion, and the least reliable. The companies that win abroad choose the market where their own advantages actually travel.
Sep 17, 2026 · 3 minCultural intelligence has become a decisive competitive advantage. The companies that win globally treat culture not as a soft variable, but as strategy itself.
Sep 2, 2026 · 3 min
