Exporting gets a company into a market. Competing inside it, close to customers, regulators and local talent, is a different decision with a different price.
Igor Borges
Market research gets the budget. The decision that most often settles an international expansion gets far less scrutiny: who you choose to build with on the ground.
Igor Borges
Market size is the most seductive number in international expansion, and the least reliable. The companies that win abroad choose the market where their own advantages actually travel.
Igor Borges
Cultural intelligence has become a decisive competitive advantage. The companies that win globally treat culture not as a soft variable, but as strategy itself.
Igor Borges
Companies rarely fail abroad for lack of capability. They fail by assuming that what wins at home will travel.
Igor Borges
Products can enter a new market in weeks. Credibility takes years, and it is the one competitive advantage that cannot be bought.
Igor Borges
The companies that thrive globally don't expand because they're ambitious — they expand because they're ready.
Igor Borges
End of file 07 entries · 00 mentions
Igor Borges
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