Mindset
Reputation Is the New Currency of International Business
In a connected global market, the most valuable asset a company holds is also its least tangible: its reputation.
Jul 3, 2026 · 3 minThe Column — Mindset
Priscila Zocchi is an entrepreneur, author, and international business strategist. She is CEO of Alpharetta Contabilidade in Brazil and Founder of Alpharetta Services USA, supporting entrepreneurs in business structuring, management, and expansion between Brazil and the United States. Her mission is to inspire business leaders to develop strong strategies, build sustainable companies, and transform entrepreneurial vision into growth, innovation, global impact, and lasting legacy through strategic leadership and international business.
In a connected global market, the most valuable asset a company holds is also its least tangible: its reputation.
Jul 3, 2026 · 3 min